One fine day I visited an indian cloth store, as I did wish to purchase a few things for myself. The festival season was near and I hoped to be well-dressed for the several occasions that our Indian festivals present us with! I quite liked the collection of the store and got chatting with the store manager who went in details about the history of the store. He also managed to mention a gentleman that my grandfather perhaps knew and talked about. This got me intrigued and I wanted to question further however I deemed it impolite to ask, so I left. But guess where I found them again? On an indian clothes online website with every little detail. I also managed to get hold of the gentleman who owned the shop! Unfortunately, he was not my grandfather’s friend, much to my disappointment!
But I found too that the gentleman who was ‘not’ my grandfather’s friend wasn’t the only one with an Organic clothes india website. In fact, everywhere I turned, every shop I knew was somehow listed on the internet. This was the computer age and everybody was wishing to ride the bandwagon. The unprecedented rise in organic clothing india prompted a market research survey. This was supposed to be an all India survey with pockets of population which served as the sample. Now I have no idea how they managed to take samples from an entire country but I agree with what their research has to say. The research is true: “People prefer shopping with brands that have a trusted presence online”.
Although this was known and also felt, that the indian clothes online were gaining precedence in the Indian market, there was no detailed study to prove whether this hunch was even true, however once these surveys were published in the economic archives, it became a known fact. There are still people, who may be unaware of the research or the research result, but without the shadow of a doubt, the Indian online store has emerged, and it is here to stay.
Slowly but steadily, every company will try to ride this ‘internet’ bandwagon to try and maximise its customer base.